Privacy Policy

Information We Collect

Personal Information You Provide

When you use our lead forms, request a consultation, or sign up for our newsletter, we may collect the following information:

• Full name
• Email address
• Phone number
• ZIP code
• Street address (for location-based provider lookups)

Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage data, including:

• IP address (anonymized via hashing for affiliate click tracking)
• Browser type and version
• Operating system
• Referring URL and pages visited
• Time spent on pages and interaction events
• Device type and screen resolution
• Approximate geographic location (derived from IP address)

How We Use Your Information

We use the information we collect for the following purposes:

• Broadband comparison services: To look up internet providers available at your address and present relevant plan options.
• Newsletter communications: To send you broadband news, deals, and helpful guides if you opt in.
• Business consultations: To connect businesses with enterprise internet solutions through our consultation request forms.
• Analytics and improvement: To understand how visitors use our site so we can improve the user experience, content, and performance.
• Affiliate tracking: To attribute clicks on partner links for commission purposes, using anonymized IP hashes rather than raw IP addresses.
• Legal compliance: To comply with applicable laws, regulations, or legal processes.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect usage data and improve your experience. The following services set cookies or collect data on our site:

Google Analytics 4

We use Google Analytics 4 (GA4) to measure website traffic, understand user behavior, and improve our content. GA4 collects data such as page views, session duration, and interaction events. Google may use this data in accordance with its own Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Google AdSense

We display advertisements through Google AdSense. Google and its advertising partners may use cookies to serve ads based on your prior visits to our site or other websites. You can opt out of personalized advertising by visiting Google Ads Settings.

Vercel Analytics

Our site is hosted on Vercel, and we use Vercel Analytics to monitor performance metrics such as page load times and Web Vitals. Vercel Analytics is privacy-focused and does not use cookies for tracking. Learn more in Vercel's Analytics Privacy Policy.

Third-Party Services

We integrate with the following third-party services that may receive or process your data:

• Google Maps API: Used to display maps and help identify broadband availability by location. Google may collect usage data as described in its Privacy Policy.
• Resend: We use Resend as our email delivery service for newsletter communications and transactional emails. Resend processes your email address to deliver messages on our behalf.
• Vercel: Our website is hosted on Vercel, a US-based cloud platform. Vercel processes server logs and request data as part of hosting operations.

Affiliate Links and Click Tracking

Some links on our site are affiliate links. When you click an affiliate link, we record the click along with an anonymized hash of your IP address, the timestamp, and the destination provider. We do not store your raw IP address for affiliate tracking purposes. This data helps us measure the effectiveness of our comparison tools and supports our ability to offer free services.

Clicking an affiliate link may redirect you through a partner network that sets its own cookies. We encourage you to review the privacy policies of any third-party sites you visit through our links.

Data Retention

We retain personal information you provide through forms for as long as necessary to fulfill the purposes described in this policy or as required by law. Specifically:

• Lead form submissions: Retained for up to 24 months, then deleted unless you have an ongoing relationship with us.
• Newsletter subscriptions: Retained until you unsubscribe.
• Affiliate click data: Anonymized click records are retained for up to 36 months for reporting and compliance.
• Analytics data: Governed by the retention settings of Google Analytics and Vercel Analytics.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Opt out of cookies: You can manage or disable cookies through your browser settings. Note that disabling cookies may affect site functionality.
• Unsubscribe from newsletters: Every marketing email we send includes an unsubscribe link at the bottom. You can also contact us to be removed from our mailing list.
• Request data deletion: You may request that we delete personal information we hold about you by contacting us through our contact page. We will respond to deletion requests within 30 days.
• Access your data: You may request a copy of the personal data we hold about you.
• Opt out of personalized ads: Visit Google Ads Settings or DAA Opt-Out to manage ad personalization preferences.

Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will update the "Effective Date" at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please visit our contact page.